With summer approaching, you’re probably going to need something to read.
Business Insider Netherlands asked successful entrepreneurs and CEOs for book recommendations.
Which book inspired them the most? What should we read to improve our lives or to become more successful?
Here are the titles to keep an eye on.
‘Creativity, Inc,’ by Ed Catmull
— Piera Gelardi, co-founder Refinery29
Piera Gelardi is one of the founders of an online magazine focused on millennial women: Refinery29. Within a few years, the company went from a startup with four founders (in 2005) to a million-dollar business with over 400 employees in offices around the world.
“I love Ed Catmull’s ‘Creativity, Inc,’” she told Business Insider Netherlands.“It’s all about providing a creative culture and I think it’s a must-read for entrepreneurs and creative leaders.”
Apart from that, Gelardi has recently taken an interest in the art of Kaizen. “It’s a popular thing in tech nowadays, it’s mostly about how small changes can lead to big things in the future. For me, it was something I already kind of knew, but reading about it put it all in a really good perspective. So yes, I would recommend that as well.”
To learn more about Kaizen, try “One Small Step Can Change Your Life: the Kaizen Way,” by Robert Maurer.
‘Delivering Happiness,’ by Tony Hsieh
— Maartje Frederiks, CEO HelloFresh Benelux
For the past six years, 32-year-old Maartje Frederiks has been the CEO of meal-kit delivery company HelloFresh (the market leader in Europe) for the Netherlands, Belgium, and Luxembourg. Her office holds several shelves with inspiring books that employees can borrow.
“‘Delivering Happiness’ from Tony Hsieh, the CEO of Zappos, is really interesting,” Frederiks told Business Insider Netherlands. “The book explains in a very inspiring way how they built their entrepreneurial culture. How Zappos shares that culture and maintains it. Apart from that, it’s also well-written.”
‘Essentialism’ by Greg McKeown
Crown Business via Amazon
— Kevin Rose, investor/entrepreneur
Tech whiz Kevin Rose, an investor for the early-stage venture capital firm True Ventures, has invested in everything from Facebook to Foursquare to Twitter. Every week he receives numerous requests from startups who want to pitch their idea, but Rose has to be selective.
This is where Greg McKeowns book “Essentialism: The Disciplined Pursuit of Less,” helps out. “If you do say ‘yes,’ you are also saying ‘no’ to something else,” Rose told Business Insider Netherlands. “The book explains why it’s important to say no every once in awhile. It serves as a practical guide to get your priorities straight.”
‘My Journey,’ by Donna Karan
Ballantine Books via Amazon
— Maddie Raedts, co-founder IMA, Influencer Marketing Agency
In 2017, Maddie Raedts, along with her business partner Emilie Tabor, found her way to the Forbes’ 30 under 30 media list at only 29 years old for her work connecting multinationals and social influencers.
“If I have to name one book that has been an inspiration to me personally, it’s probably the autobiography of Donna Karan,” Raedts told Business Insider Netherlands. “It’s inspiring to read how she built her empire from scratch. I found the book informative as well, giving me clues on how to work with investors and remaining creative… As a fashion enthusiast, I highly recommend it.”
‘Pre-suasion’ by Robert Cialdini
— Alexander Klöpping, cofounder of Blendle
Alexander Klöpping founded the online news platform Blendle in 2014, together with Marten Blankenstein. The service lets you pay for single articles from a range of major publishes and is currently available in the Netherlands, Germany, and the US.
“Robert Cialdini’s ‘Pre-suasion’ is all about social psychology. How can you convince people to put up a political yard sign on their lawn? It’s best to start with a small flag, then ask them to place a larger sign later,” Klöpping explains. “If you first ask people for a small contribution, they are more likely to say ‘yes’ to something bigger. If you ask them immediately to do something big, it will never happen.”
He continued: “I used this insight with Blendle by giving users credits to try it out for free. If you give people something free of charge so they can buy something small (like an article from your favourite newspaper), that way you can create a need. But it’s also a much smaller step for the user. It’s a lot more difficult to take people from spending 0 to 10 dollars than it is from 3 to 10 dollars.”
‘The Definitive Book of Body Language,’ by Allan and Barbara Pease
Bantam via Amazon
— Boris Veldhuijzen van Zanten and Patrick de Laive, founders of The Next Web
Boris Veldhuijzen van Zanten and Patrick de Laive started The Next Web twelve years ago. Today it is one of the biggest tech conferences in the world, with annual events in Amsterdam and New York City.
De Laivetold Business Insider Netherlands: “‘The Definitive Book of Body Language’ tells you about all the basics of body language, and how you can use it to your advantage in meetings to find out if your presentation is successful.”
Veldhuijzen van Zanten added: “I have even taught my own children some lessons from this book. It’s quite hilarious to visit a restaurant with them and ask if they can ‘read the room.’ All of a sudden you see a man with his foot pointing in the direction of a blond waitress, and more things like that. When you’ve read this book, you’ll start noticing more and more.”
‘Do More Faster,’ by David G. Cohen and Brad Feld
Wiley via Amazon
— Gillian Tans, CEO of Booking.com
In 2016 Gillian Tans became CEO of Booking.com, one of the biggest travel websites in the world. Her favorite book was written by David G. Cohen and Brad Feld.
“There are a few books I can recommend, but one you should read for sure is ‘Do More Faster, ’ a book full of advice for young entrepreneurs,” Tans told Business Insider Netherlands.“Looking back at the early days of Booking.com, I recognize a lot of things that feature in this the book — like ‘fail fast, learn quickly.’”
Read the original article on Business Insider Nederland. Copyright 2017. Follow Business Insider Nederland on Twitter.